Bells shoes

Bells Shoes has been a retailer in Buxton, UK since 1890 and first earned a reputation for quality footwear in the 1960's. They first launched online in 2007 and expanded rapidly through selling on eBay and Amazon.

They've moved from running e-commerce above their store to operating out of a purpose built office and warehouse employing over 50 staff.

The Buxton store continues to serve the local community with the wider family business including 3 Clarks franchise stores as well as another independent store in Leek, Staffordshire.

the fulfilment challenge

Bells Shoes stock 25,000 SKUs and hold an average of 70,000 units of stock across 4 warehouses.

Stock integrity was their number one challenge. Getting an accurate inventory level on their website and marketplaces so they only sold what's available to ship. This was causing the most pain. 8-10% of orders being taken were unfulfillable.

They had continued on with their RMS Dynamics stock control system from their bricks and mortar only days. This meant they had a conventional 'shop-style' warehouse layout by brand and style.

They were picking and packing using the back-end of their website, this is a Visualsoft platform.

the solution

Bells Shoes implemented Peoplevox's warehouse management system in 12 weeks from starting at the beginning of August 2015.

They've improved their order fulfilment to 99.2%, with the remaining .8% of out of stocks being caused by marketplace delays. They're implementing ChannelAdvisor integrated to Peoplevox to help with this.

Each individual person can pick and despatch 400 orders per 8 hour shift.


Company Name

Bells Shoes


Buxton, UK

Company Size

50-100 Employees

Client Since



Royal Mail & DPD via OpenDespatch


40% growth and losing 5 operational staff we have not had to recruit.
— Ben Rees, Senior Sales & Business Development Manager
Ben Rees, Senior Sales & Business Development Manager