A lot of retailers can't talk about Black Friday 2014 without getting a bitter taste at the back of their throat and a shiver down their spine. Quite simply, no one really saw the flood of consumers that were to come bursting through the doors of high-street retailers or to crash the eCommerce websites looking for a good deal.
If you ask us when you should start to prepare for Black Friday 2015, we would likely tell you November 29th, 2014 (the day after BF for those without a calendar to hand). But if you've left it to the last minute then fear not because here at Peoplevox we have put together a survival guide to help eCommerce companies get through Black Friday 2015.
Whether you were overloaded with orders last year or wondering where the crowd was that everyone kept going on about, there are lessons to be learnt and we've put them into a handy little download for you.