Is Amazon Seller Central right for you?

Is Amazon Seller Central right for you?
Is Amazon Seller Central right for you?

Selling on Amazon is great, but becoming a vendor is an exclusive affair, so receiving an invite may just be as exciting as being asked to join the Queen for tea and crumpets. That said, choosing to stay with Seller Central may actually be the right route for some retailers. To help you decide which path to take, we have pooled the Vox of our People to bring you a list of pros and cons for both Seller Central and Vendor Central.

[Related: 2 signs Amazon is still leading in eCommerce]

First, what exactly do each of the ‘Centrals’ entail?

Seller Central Guide
Seller Central Guide

Seller Central

For those selling via Seller Central the process is, in its most basic form, as follows:

Sam places an order through Amazon for a vintage record player. The order is either sent directly to the seller who will fulfill the order themselves from their own distribution centre. Alternatively, if the seller is using Fulfillment by Amazon, Sam’s order is sent to Amazon’s FBA and fulfilled from there. This FBA is simply replenished by the seller when necessary.

With Fulfillment by Amazon, the seller will not need to communicate with Sam at any level as all queries and refunds are managed by Amazon.

Vendor Central Guide
Vendor Central Guide

Vendor Central

Sellers who have been invited into Vendor Central work slightly differently. When Sam places his order for the record player, it is sent directly to Amazon who ship the record player to Sam.

The purchase order is sent from Amazon to the vendor, who simply has to replenish the Amazon fulfilment centre when necessary. They do not need to handle any interactions with the customers, or fulfil any orders from their own distribution centre.

[Related: Two ways to fulfil orders like Amazon]

Pros and Cons

So, in order to help you make the right decision for your eCommerce business, let's start talking pros and cons for both Seller Central and Vendor Central.

Pros & Cons for Seller Central and Vendor Central
Pros & Cons for Seller Central and Vendor Central

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